“Today-only” discount
A price presented as available only if you sign during the visit — the in-home-sales pressure close.
What it means for you
Reputable pricing doesn't expire at midnight. A number that drops the moment you threaten to wait was inflated to begin with, and the “savings” is theater. Take the quote, sleep on it, and get two or three others; a fair price will still be fair next week.
Where you'll see it
The closing minutes of an in-home presentation.
Don't be fooled
“This price is only good today” is a pressure tactic, not a real deadline — consumer-protection agencies list it as a classic warning sign.
Also sold as: sign-tonight discount · same-day discount
Related terms
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